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44

roof felt adhesive

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A small market ($42K/yr) — this niche doesn't clear our bar today.

Market size 11Growth 36Conversion 78Competition 25Returns 98Price range 53Avg price 56Brand share 27Review moat 44Quality gap 58

Returns

Incredible0.5%

return rate — above 5% kills the launch gate

Conversion

Great7.6%

search→purchase rate — share of searches ending in a sale

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Avg price

Good£12.75

avg listing price — sweet spot $15–$100

Price range

Good£2.71–£28.93

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,148.14

avg incumbent reviews — the moat a new listing must climb

Growth

Okay+8.8%

90-day search growth — must beat 0% to launch

Brand share

Okay89%

top-5 brand share — brands hold most of the demand

Competition

Okay70%

top-5 click share — leaders hold, buyers still browse

Market size

Bad£42K

£42K/yr · 43K searches