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rivets
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great37%top-5 click share — an open shelf
Conversion
Great7.2%search→purchase rate — share of searches ending in a sale
Review moat
Good723.33avg incumbent reviews — the moat a new listing must climb
Price range
Good£3.87–£28.03cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Bad-0.5%90-day search growth — must beat 0% to launch
Avg price
Okay£9.02avg listing price — sweet spot $15–$100
Market size
Bad£71K£71K/yr · 109K searches