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red rawl plugs
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.4%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Review moat
Okay3,232.94avg incumbent reviews — the moat a new listing must climb
Market size
Okay£143K£143K/yr · 219K searches
Competition
Okay68%top-5 click share — leaders hold, buyers still browse
Avg price
Bad£7.66avg listing price — sweet spot $15–$100
Growth
Bad-17.4%90-day search growth — must beat 0% to launch
Quality gap
Bad4.7★avg incumbent rating — lower means beatable quality
Price range
Bad£2.69–£16.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Bad100%top-5 brand share — brand-locked demand