43
ready mixed plaster
Skip itSoft demand (-29.0% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great8.1%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Price range
Okay£3.27–£24.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£11.41avg listing price — sweet spot $15–$100
Review moat
Okay2,172.08avg incumbent reviews — the moat a new listing must climb
Market size
Okay£181K£181K/yr · 197K searches
Brand share
Bad92%top-5 brand share — brand-locked demand
Competition
Bad77%top-5 click share — a locked-up shelf
Growth
Bad-29.0%90-day search growth — must beat 0% to launch