46
rape alarm
Skip itPrices mostly outside the sweet spot ($3.44–$16.67) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Good6.3%search→purchase rate — share of searches ending in a sale
Brand share
Good69%top-5 brand share — brands hold most of the demand
Market size
Okay£233K£233K/yr · 415K searches
Review moat
Okay2,051.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay61%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£8.90avg listing price — sweet spot $15–$100
Growth
Bad-11.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.44–£16.67cheapest to priciest tracked listing — scored on the share inside $15–$100