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radiators

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Soft demand (-46.8% this quarter) — this niche doesn't clear our bar today.

Market size 13Growth 2Conversion 3Competition 91Returns 63Price range 47Avg price 77Brand share 59Review moat 82Quality gap 23

Competition

Great24%

top-5 click share — an open shelf

Review moat

Great365.64

avg incumbent reviews — the moat a new listing must climb

Avg price

Great£95.22

avg listing price — sweet spot $15–$100

Returns

Good2.5%

return rate — above 5% kills the launch gate

Brand share

Good70%

top-5 brand share — brands hold most of the demand

Price range

Okay£28.06–£180.02

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Market size

Bad£50K

£50K/yr · 229K searches

Conversion

Bad0.2%

search→purchase rate — share of searches ending in a sale

Growth

Bad-46.8%

90-day search growth — must beat 0% to launch