45
radiator towel rail
Skip itA small market ($34K/yr) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Quality gap
Great4.0★avg incumbent rating — lower means beatable quality
Review moat
Great207.95avg incumbent reviews — the moat a new listing must climb
Brand share
Good61%top-5 brand share — brands hold most of the demand
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Conversion
Okay2.4%search→purchase rate — share of searches ending in a sale
Avg price
Okay£9.23avg listing price — sweet spot $15–$100
Price range
Bad£4.40–£17.04cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£34K£34K/yr · 149K searches
Growth
Bad-33.2%90-day search growth — must beat 0% to launch