41
pva
Skip itBrand-locked demand (top 5 brands take 94% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Great11.9%search→purchase rate — share of searches ending in a sale
Review moat
Good826.85avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Price range
Bad£2.07–£19.13cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Bad£7.86avg listing price — sweet spot $15–$100
Market size
Bad£68K£68K/yr · 73K searches
Growth
Bad-16.4%90-day search growth — must beat 0% to launch
Brand share
Bad94%top-5 brand share — brand-locked demand