51
pva glue
Worth a lookShows low returns (0.2%), but prices mostly outside the sweet spot ($2.07–$16.60) keeps it on the watch list.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible15.7%search→purchase rate — share of searches ending in a sale
Market size
Good£610K£610K/yr · 607K searches
Review moat
Good1,423.68avg incumbent reviews — the moat a new listing must climb
Competition
Okay56%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Avg price
Bad£6.42avg listing price — sweet spot $15–$100
Growth
Bad-21.8%90-day search growth — must beat 0% to launch
Price range
Bad£2.07–£16.60cheapest to priciest tracked listing — scored on the share inside $15–$100