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Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.0%return rate — above 5% kills the launch gate
Review moat
Incredible69.64avg incumbent reviews — the moat a new listing must climb
Avg price
Incredible£24.62avg listing price — sweet spot $15–$100
Conversion
Great9.4%search→purchase rate — share of searches ending in a sale
Price range
Great£7.61–£53.81cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Market size
Bad£92K£92K/yr · 40K searches
Competition
Bad74%top-5 click share — a locked-up shelf
Quality gap
Bad4.8★avg incumbent rating — lower means beatable quality
Brand share
Bad100%top-5 brand share — brand-locked demand