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presence sensor
Skip itBrand-locked demand (top 5 brands take 99% of clicks) — this niche doesn't clear our bar today.
Avg price
Great£47.57avg listing price — sweet spot $15–$100
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Competition
Good42%top-5 click share — leaders hold, buyers still browse
Review moat
Good1,018.35avg incumbent reviews — the moat a new listing must climb
Price range
Good£11.24–£155.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£174K£174K/yr · 231K searches
Returns
Okay4.7%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-11.1%90-day search growth — must beat 0% to launch
Brand share
Bad99%top-5 brand share — brand-locked demand