46
preseed
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Incredible14.7%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Avg price
Good£14.90avg listing price — sweet spot $15–$100
Price range
Good£12.61–£17.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£267K£267K/yr · 122K searches
Growth
Bad-1.2%90-day search growth — must beat 0% to launch
Review moat
Bad7,995.67avg incumbent reviews — the moat a new listing must climb
Competition
Bad98%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand