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polyfilla
Worth a lookShows searches that convert (27.5% search→purchase), but prices mostly outside the sweet spot ($2.39–$16.31) keeps it on the watch list.
Conversion
Incredible27.5%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Market size
Great£929K£929K/yr · 507K searches
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,459.24avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£6.66avg listing price — sweet spot $15–$100
Growth
Bad-14.9%90-day search growth — must beat 0% to launch
Price range
Bad£2.39–£16.31cheapest to priciest tracked listing — scored on the share inside $15–$100