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plug
Skip itPrices mostly outside the sweet spot ($2.08–$10.27) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Market size
Good£360K£360K/yr · 522K searches
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Review moat
Okay3,135.05avg incumbent reviews — the moat a new listing must climb
Growth
Bad-0.4%90-day search growth — must beat 0% to launch
Avg price
Bad£6.57avg listing price — sweet spot $15–$100
Price range
Bad£2.08–£10.27cheapest to priciest tracked listing — scored on the share inside $15–$100