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plug socket
Worth a lookShows low returns (0.9%), but soft demand (-16.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Market size
Good£634K£634K/yr · 980K searches
Competition
Good46%top-5 click share — leaders hold, buyers still browse
Price range
Good£2.23–£38.06cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Okay1,757.49avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.59avg listing price — sweet spot $15–$100
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-16.2%90-day search growth — must beat 0% to launch