57
plug adapter
Worth a lookShows low returns (0.6%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Brand share
Great49%top-5 brand share — no brand owns this niche
Conversion
Great7.1%search→purchase rate — share of searches ending in a sale
Competition
Great40%top-5 click share — an open shelf
Market size
Good£556K£556K/yr · 950K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,369.51avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£8.21avg listing price — sweet spot $15–$100
Growth
Bad-8.2%90-day search growth — must beat 0% to launch
Price range
Bad£2.34–£17.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals No Dominant Brand