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plinth heaters for kitchens
Skip itSoft demand (-48.7% this quarter) — this niche doesn't clear our bar today.
Review moat
Great200.83avg incumbent reviews — the moat a new listing must climb
Avg price
Good£104.62avg listing price — sweet spot $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Okay60%top-5 click share — leaders hold, buyers still browse
Returns
Okay3.7%return rate — above 5% kills the launch gate
Price range
Okay£45.36–£188.40cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Market size
Okay£164K£164K/yr · 54K searches
Brand share
Bad91%top-5 brand share — brand-locked demand
Growth
Bad-48.7%90-day search growth — must beat 0% to launch
Signals High Price