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plastering trowel
Skip itSoft demand (-22.2% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Price range
Great£4.72–£47.72cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good727.8avg incumbent reviews — the moat a new listing must climb
Avg price
Good£14.04avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Okay£170K£170K/yr · 137K searches
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Competition
Bad74%top-5 click share — a locked-up shelf
Growth
Bad-22.2%90-day search growth — must beat 0% to launch