49
plastering spatula
Skip itSoft demand (-20.4% this quarter) — this niche doesn't clear our bar today.
Review moat
Great256.37avg incumbent reviews — the moat a new listing must climb
Returns
Great1.5%return rate — above 5% kills the launch gate
Price range
Good£5.56–£42.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Good£14.73avg listing price — sweet spot $15–$100
Conversion
Good6.6%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Competition
Okay57%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Market size
Bad£86K£86K/yr · 88K searches
Growth
Bad-20.4%90-day search growth — must beat 0% to launch
Signals Low Review Barrier