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plasterboard fixings
Worth a lookShows low returns (0.9%), but soft demand (-23.2% this quarter) keeps it on the watch list.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Conversion
Great8.5%search→purchase rate — share of searches ending in a sale
Market size
Good£492K£492K/yr · 821K searches
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay2,117.88avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.07avg listing price — sweet spot $15–$100
Price range
Bad£2.20–£17.36cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Bad-23.2%90-day search growth — must beat 0% to launch