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plaster of paris
Skip itBrand-locked demand (top 5 brands take 95% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great10.5%search→purchase rate — share of searches ending in a sale
Review moat
Good541.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£3.18–£26.57cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Okay+13.1%90-day search growth — must beat 0% to launch
Avg price
Okay£10.56avg listing price — sweet spot $15–$100
Market size
Okay£142K£142K/yr · 128K searches
Competition
Bad75%top-5 click share — a locked-up shelf
Brand share
Bad95%top-5 brand share — brand-locked demand