38
pink paint
Skip itSoft demand (-22.8% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Avg price
Good£13.65avg listing price — sweet spot $15–$100
Review moat
Okay1,707.05avg incumbent reviews — the moat a new listing must climb
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.03–£24.48cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Brand share
Okay90%top-5 brand share — brands hold most of the demand
Market size
Bad£89K£89K/yr · 253K searches
Growth
Bad-22.8%90-day search growth — must beat 0% to launch