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picture rail hooks
Worth a lookShows searches that convert (12.2% search→purchase), but soft demand (-24.4% this quarter) keeps it on the watch list.
Conversion
Incredible12.2%search→purchase rate — share of searches ending in a sale
Review moat
Great231.76avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Competition
Good48%top-5 click share — leaders hold, buyers still browse
Brand share
Good69%top-5 brand share — brands hold most of the demand
Avg price
Bad£6.93avg listing price — sweet spot $15–$100
Market size
Bad£74K£74K/yr · 87K searches
Growth
Bad-24.4%90-day search growth — must beat 0% to launch
Price range
Bad£3.14–£16.77cheapest to priciest tracked listing — scored on the share inside $15–$100