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Prices mostly outside the sweet spot ($3.29–$12.32) — this niche doesn't clear our bar today.

Market size 22Growth 13Conversion 72Competition 62Returns 98Price range 0Avg price 17Brand share 71Review moat 22Quality gap 53

Returns

Incredible0.4%

return rate — above 5% kills the launch gate

Conversion

Good6.6%

search→purchase rate — share of searches ending in a sale

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Competition

Good48%

top-5 click share — leaders hold, buyers still browse

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Bad£88K

£88K/yr · 212K searches

Review moat

Bad8,852.58

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£6.27

avg listing price — sweet spot $15–$100

Growth

Bad-24.4%

90-day search growth — must beat 0% to launch

Price range

Bad£3.29–£12.32

cheapest to priciest tracked listing — scored on the share inside $15–$100