52
phox water filter refill
Worth a lookShows searches that convert (15.6% search→purchase), but brand-locked demand (top 5 brands take 96% of clicks) keeps it on the watch list.
Conversion
Incredible15.6%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Avg price
Great£17.69avg listing price — sweet spot $15–$100
Price range
Good£8.39–£32.22cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Good1,017.83avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£259K£259K/yr · 94K searches
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Growth
Bad-14.3%90-day search growth — must beat 0% to launch
Brand share
Bad96%top-5 brand share — brand-locked demand
Signals Out of Stock