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patio door security lock
Skip itSoft demand (-11.6% this quarter) — this niche doesn't clear our bar today.
Avg price
Great£17.05avg listing price — sweet spot $15–$100
Returns
Great2.0%return rate — above 5% kills the launch gate
Price range
Good£4.19–£40.26cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good6.1%search→purchase rate — share of searches ending in a sale
Review moat
Good1,130.38avg incumbent reviews — the moat a new listing must climb
Market size
Okay£270K£270K/yr · 261K searches
Brand share
Okay82%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-11.6%90-day search growth — must beat 0% to launch
Competition
Bad77%top-5 click share — a locked-up shelf