45
paper tape
Skip itPrices mostly outside the sweet spot ($1.88–$10.28) — this niche doesn't clear our bar today.
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Conversion
Incredible14.4%search→purchase rate — share of searches ending in a sale
Review moat
Good915.38avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Okay£189K£189K/yr · 187K searches
Competition
Okay69%top-5 click share — leaders hold, buyers still browse
Brand share
Bad90%top-5 brand share — brand-locked demand
Growth
Bad-6.6%90-day search growth — must beat 0% to launch
Avg price
Bad£7.02avg listing price — sweet spot $15–$100
Price range
Bad£1.88–£10.28cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier