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paper packing tape
Skip itPrices mostly outside the sweet spot ($3.77–$15.27) — this niche doesn't clear our bar today.
Conversion
Incredible18.0%search→purchase rate — share of searches ending in a sale
Returns
Incredible0.3%return rate — above 5% kills the launch gate
Review moat
Good931.33avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Avg price
Bad£8.54avg listing price — sweet spot $15–$100
Market size
Bad£93K£93K/yr · 61K searches
Competition
Bad72%top-5 click share — a locked-up shelf
Growth
Bad-6.1%90-day search growth — must beat 0% to launch
Price range
Bad£3.77–£15.27cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals Low Review Barrier