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painting tools
Skip itSoft demand (-21.5% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Market size
Good£280K£280K/yr · 370K searches
Competition
Okay55%top-5 click share — leaders hold, buyers still browse
Price range
Okay£1.69–£26.94cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay3,796.6avg incumbent reviews — the moat a new listing must climb
Avg price
Bad£7.71avg listing price — sweet spot $15–$100
Brand share
Bad93%top-5 brand share — brand-locked demand
Growth
Bad-21.5%90-day search growth — must beat 0% to launch