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Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.

Market size 70Growth 15Conversion 97Competition 36Returns 99Price range 17Avg price 21Brand share 9Review moat 21Quality gap 37

Returns

Incredible0.3%

return rate — above 5% kills the launch gate

Conversion

Incredible15.6%

search→purchase rate — share of searches ending in a sale

Market size

Good£725K

£725K/yr · 617K searches

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Competition

Okay63%

top-5 click share — leaders hold, buyers still browse

Review moat

Bad10,595.6

avg incumbent reviews — the moat a new listing must climb

Avg price

Bad£7.54

avg listing price — sweet spot $15–$100

Price range

Bad£2.36–£17.57

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Bad-19.0%

90-day search growth — must beat 0% to launch

Brand share

Bad97%

top-5 brand share — brand-locked demand