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Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.

Market size 23Growth 16Conversion 90Competition 11Returns 96Price range 43Avg price 60Brand share 0Review moat 47Quality gap 33

Returns

Incredible0.8%

return rate — above 5% kills the launch gate

Conversion

Great10.8%

search→purchase rate — share of searches ending in a sale

Avg price

Good£13.17

avg listing price — sweet spot $15–$100

Review moat

Okay1,773.1

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£7.00–£20.95

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad£93K

£93K/yr · 65K searches

Growth

Bad-18.7%

90-day search growth — must beat 0% to launch

Competition

Bad87%

top-5 click share — a locked-up shelf

Brand share

Bad100%

top-5 brand share — brand-locked demand