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A concentrated shelf (top 5 take 78% of clicks) — this niche doesn't clear our bar today.

Market size 31Growth 31Conversion 87Competition 18Returns 97Price range 46Avg price 33Brand share 29Review moat 70Quality gap 22

Returns

Incredible0.6%

return rate — above 5% kills the launch gate

Conversion

Great10.0%

search→purchase rate — share of searches ending in a sale

Review moat

Good685.7

avg incumbent reviews — the moat a new listing must climb

Price range

Okay£5.03–£23.60

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Okay£9.94

avg listing price — sweet spot $15–$100

Market size

Okay£139K

£139K/yr · 139K searches

Growth

Okay+4.6%

90-day search growth — must beat 0% to launch

Brand share

Okay87%

top-5 brand share — brands hold most of the demand

Quality gap

Bad4.7★

avg incumbent rating — lower means beatable quality

Competition

Bad78%

top-5 click share — a locked-up shelf