57
over toilet storage unit
Worth a lookShows a sweet-spot price point ($36.78 avg), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Avg price
Incredible£36.78avg listing price — sweet spot $15–$100
Competition
Great24%top-5 click share — an open shelf
Price range
Great£8.14–£74.88cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great52%top-5 brand share — no brand owns this niche
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Returns
Great1.8%return rate — above 5% kills the launch gate
Review moat
Good528.25avg incumbent reviews — the moat a new listing must climb
Growth
Bad-13.0%90-day search growth — must beat 0% to launch
Market size
Bad£68K£68K/yr · 296K searches
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale