53
over door towel rail
Worth a lookShows low returns (0.8%), but soft demand (-20.1% this quarter) keeps it on the watch list.
Returns
Incredible0.8%return rate — above 5% kills the launch gate
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Review moat
Good959.45avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£11.77avg listing price — sweet spot $15–$100
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.94–£21.11cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£71K£71K/yr · 184K searches
Growth
Bad-20.1%90-day search growth — must beat 0% to launch
Signals No Dominant Brand