52
over door hangers for clothes
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($39K/yr) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Returns
Great1.3%return rate — above 5% kills the launch gate
Competition
Great31%top-5 click share — an open shelf
Conversion
Good5.3%search→purchase rate — share of searches ending in a sale
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Okay1,870.02avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.45–£22.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.82avg listing price — sweet spot $15–$100
Growth
Bad-19.3%90-day search growth — must beat 0% to launch
Market size
Bad£39K£39K/yr · 82K searches
Signals No Dominant Brand