66
outdoor extension lead
Worth a lookShows low returns (1.3%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Great1.3%return rate — above 5% kills the launch gate
Growth
Great+84.3%90-day search growth — must beat 0% to launch
Avg price
Great£18.42avg listing price — sweet spot $15–$100
Price range
Great£8.06–£36.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Competition
Good41%top-5 click share — leaders hold, buyers still browse
Market size
Good£805K£805K/yr · 763K searches
Conversion
Good5.7%search→purchase rate — share of searches ending in a sale
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad5,200.5avg incumbent reviews — the moat a new listing must climb