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optiwatt power saver uk plug
Skip itSoft demand (-64.4% this quarter) — this niche doesn't clear our bar today.
Quality gap
Incredible3.5★avg incumbent rating — lower means beatable quality
Review moat
Great224.83avg incumbent reviews — the moat a new listing must climb
Returns
Great1.4%return rate — above 5% kills the launch gate
Conversion
Good5.4%search→purchase rate — share of searches ending in a sale
Competition
Good53%top-5 click share — leaders hold, buyers still browse
Brand share
Good73%top-5 brand share — brands hold most of the demand
Avg price
Okay£11.46avg listing price — sweet spot $15–$100
Price range
Bad£4.92–£17.42cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£52K£52K/yr · 84K searches
Growth
Bad-64.4%90-day search growth — must beat 0% to launch