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olive green paint
Skip itSoft demand (-15.4% this quarter) — this niche doesn't clear our bar today.
Returns
Great1.1%return rate — above 5% kills the launch gate
Price range
Great£11.92–£29.00cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great£17.09avg listing price — sweet spot $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.1%search→purchase rate — share of searches ending in a sale
Competition
Okay64%top-5 click share — leaders hold, buyers still browse
Market size
Okay£126K£126K/yr · 235K searches
Review moat
Bad4,456.4avg incumbent reviews — the moat a new listing must climb
Growth
Bad-15.4%90-day search growth — must beat 0% to launch
Brand share
Bad93%top-5 brand share — brand-locked demand