55
oil filled radiator
Worth a lookShows no brand lock-in (top 5 brands take 39% of clicks), but soft demand (-66.8% this quarter) keeps it on the watch list.
Brand share
Incredible39%top-5 brand share — no brand owns this niche
Competition
Great24%top-5 click share — an open shelf
Avg price
Great£59.07avg listing price — sweet spot $15–$100
Market size
Good£683K£683K/yr · 2.1M searches
Review moat
Good872.53avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Good£13.78–£180.02cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.1%return rate — above 5% kills the launch gate
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Growth
Bad-66.8%90-day search growth — must beat 0% to launch