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office door sign
Skip itPrices mostly outside the sweet spot ($2.88–$10.88) — this niche doesn't clear our bar today.
Returns
Incredible0.2%return rate — above 5% kills the launch gate
Review moat
Great159.81avg incumbent reviews — the moat a new listing must climb
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Competition
Good52%top-5 click share — leaders hold, buyers still browse
Brand share
Okay77%top-5 brand share — brands hold most of the demand
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Growth
Bad-13.8%90-day search growth — must beat 0% to launch
Avg price
Bad£6.65avg listing price — sweet spot $15–$100
Market size
Bad£39K£39K/yr · 60K searches
Price range
Bad£2.88–£10.88cheapest to priciest tracked listing — scored on the share inside $15–$100