50
nuts and bolts
Worth a lookShows low returns (1.6%), but pricing outside the sweet spot ($9.05 avg) keeps it on the watch list.
Returns
Great1.6%return rate — above 5% kills the launch gate
Conversion
Good5.9%search→purchase rate — share of searches ending in a sale
Review moat
Good925.79avg incumbent reviews — the moat a new listing must climb
Brand share
Good68%top-5 brand share — brands hold most of the demand
Price range
Good£3.96–£32.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Okay£226K£226K/yr · 420K searches
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Growth
Okay+9.5%90-day search growth — must beat 0% to launch
Competition
Okay65%top-5 click share — leaders hold, buyers still browse
Avg price
Okay£9.05avg listing price — sweet spot $15–$100