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nuki
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Good500.64avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£186.16avg listing price — sweet spot $15–$100
Market size
Okay£116K£116K/yr · 45K searches
Returns
Okay4.8%return rate — above 5% kills the launch gate
Growth
Bad-6.3%90-day search growth — must beat 0% to launch
Conversion
Bad1.4%search→purchase rate — share of searches ending in a sale
Competition
Bad85%top-5 click share — a locked-up shelf
Brand share
Bad100%top-5 brand share — brand-locked demand
Price range
Bad£103.46–£246.66cheapest to priciest tracked listing — scored on the share inside $15–$100
Signals High Price