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nest thermostat
Skip itBrand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size
Incredible£2.2M£2.2M/yr · 874K searches
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Good£117.79avg listing price — sweet spot $15–$100
Review moat
Good994.75avg incumbent reviews — the moat a new listing must climb
Conversion
Okay2.1%search→purchase rate — share of searches ending in a sale
Competition
Okay70%top-5 click share — leaders hold, buyers still browse
Price range
Bad£38.53–£297.19cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Bad5.9%return rate — above 5% kills the launch gate
Growth
Bad-48.8%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand