21
nest stand
Skip itSoft demand (-53.1% this quarter) — this niche doesn't clear our bar today.
Avg price
Good£14.76avg listing price — sweet spot $15–$100
Review moat
Good812.29avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Price range
Okay£8.22–£21.32cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Bad2.0%search→purchase rate — share of searches ending in a sale
Returns
Bad7.9%return rate — above 5% kills the launch gate
Competition
Bad87%top-5 click share — a locked-up shelf
Market size
Bad£3K£3K/yr · 12K searches
Growth
Bad-53.1%90-day search growth — must beat 0% to launch
Brand share
Bad100%top-5 brand share — brand-locked demand
Signals High Returns