46
multiplug
Skip itA small market ($89K/yr) — this niche doesn't clear our bar today.
Returns
Incredible0.6%return rate — above 5% kills the launch gate
Conversion
Great9.8%search→purchase rate — share of searches ending in a sale
Brand share
Good71%top-5 brand share — brands hold most of the demand
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Review moat
Okay2,461.12avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.26avg listing price — sweet spot $15–$100
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Price range
Okay£2.88–£18.99cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad£89K£89K/yr · 88K searches
Growth
Bad-5.2%90-day search growth — must beat 0% to launch