49
multi screwdriver
Skip itSoft demand (-15.3% this quarter) — this niche doesn't clear our bar today.
Returns
Incredible0.9%return rate — above 5% kills the launch gate
Competition
Great36%top-5 click share — an open shelf
Price range
Good£3.41–£37.82cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good5.6%search→purchase rate — share of searches ending in a sale
Avg price
Good£13.39avg listing price — sweet spot $15–$100
Review moat
Okay2,355.25avg incumbent reviews — the moat a new listing must climb
Brand share
Okay81%top-5 brand share — brands hold most of the demand
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Market size
Okay£110K£110K/yr · 146K searches
Growth
Bad-15.3%90-day search growth — must beat 0% to launch