59
multi plug
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Conversion
Great8.9%search→purchase rate — share of searches ending in a sale
Brand share
Great58%top-5 brand share — no brand owns this niche
Market size
Good£737K£737K/yr · 816K searches
Competition
Good45%top-5 click share — leaders hold, buyers still browse
Price range
Okay£2.88–£25.33cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Review moat
Okay2,477.65avg incumbent reviews — the moat a new listing must climb
Avg price
Okay£10.18avg listing price — sweet spot $15–$100
Growth
Bad-16.9%90-day search growth — must beat 0% to launch
Signals No Dominant Brand