46
mortice lock
Skip itA small market ($70K/yr) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Price range
Great£6.49–£47.43cheapest to priciest tracked listing — scored on the share inside $15–$100
Review moat
Great464.19avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Avg price
Good£14.11avg listing price — sweet spot $15–$100
Returns
Okay4.0%return rate — above 5% kills the launch gate
Conversion
Okay2.6%search→purchase rate — share of searches ending in a sale
Brand share
Okay87%top-5 brand share — brands hold most of the demand
Growth
Bad-9.3%90-day search growth — must beat 0% to launch
Market size
Bad£70K£70K/yr · 192K searches