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mortar repair
Skip itBrand-locked demand (top 5 brands take 96% of clicks) — this niche doesn't clear our bar today.
Returns
Incredible0.5%return rate — above 5% kills the launch gate
Conversion
Great9.0%search→purchase rate — share of searches ending in a sale
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Growth
Good+34.1%90-day search growth — must beat 0% to launch
Review moat
Okay1,820.13avg incumbent reviews — the moat a new listing must climb
Price range
Okay£3.77–£23.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£9.65avg listing price — sweet spot $15–$100
Competition
Okay67%top-5 click share — leaders hold, buyers still browse
Market size
Bad£49K£49K/yr · 56K searches
Brand share
Bad96%top-5 brand share — brand-locked demand