57
money box
Worth a lookShows low returns (0.7%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Returns
Incredible0.7%return rate — above 5% kills the launch gate
Brand share
Great46%top-5 brand share — no brand owns this niche
Competition
Great40%top-5 click share — an open shelf
Market size
Good£659K£659K/yr · 2.2M searches
Review moat
Good1,106.5avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.5★avg incumbent rating — lower means beatable quality
Conversion
Okay3.3%search→purchase rate — share of searches ending in a sale
Price range
Okay£4.05–£19.18cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Okay£8.93avg listing price — sweet spot $15–$100
Growth
Bad-18.0%90-day search growth — must beat 0% to launch
Signals No Dominant Brand